Even if it’s in a highly valued neighborhood, has large bedrooms, an updated kitchen, and a gorgeous backyard, it’s rare for a home to sell itself these days. There needs to be more, especially if a home is in a competitive market. Additionally, if a property suffers from damages or other complications, it will require creative approaches to sell it quickly. Selling a house with an open insurance claim gets much easier if you have the right marketing behind it. These days, real estate marketing must feel fresh, current, and immersive. If you’re selling homes right now, a creative approach is the only approach.
Here are three of the top unique marketing strategies used to sell real estate right now.
1. Pictures & Videos
Sure, using photos and video to promote a home is nothing new. It’s the type of photos and video that matters. Professionally shot photos of a home are a must to let it fully shine and compete for buyers’ attention. Think glamourous wedding photos but a home as the star. Top real estate photographers know what to shoot and when to shoot it to ensure a home stands out from the pack as much as possible. Videos have become essential as well, especially if they incorporate virtual reality or artificial reality. If a home cannot be staged for whatever reason, virtual staging is now a creative marketing solution.
What also matters is where the photos and videos show up. Many marketers are turning to sponsored space on Instagram and TikTok to showcase real estate to influencer eyes. This creative marketing strategy reaches unique types of buyers, such as companies that buy houses for cash. When working with cash buyer companies, you don’t have to sell them through fancy videos. They make cash offers based on the numbers and profit that an investment property can produce.
2. Social Media
Social media platforms are commonly used to buy and sell houses today. However, you cannot simply make a post and get a cash offer for your home. You must know your audience. Knowing how to post on certain platforms is important. Creative marketers cover all the social media bases when promoting real estate. Facebook and LinkedIn are the most popular platform. Selling property FSBO becomes less of a challenge when applying effective social media marketing to your efforts. Using multiple platforms usually generates more traffic and results for home sellers.
Marketers also use relevant hashtags that incorporate a mix of local and broad keywords to gain more exposure for a home they are selling. Marketers will go a step further than just listing on social media by uploading home tour videos on YouTube or conducting Q&A sessions on Facebook Live. It’s important to try all potential avenues when selling a house.
3. Promote the ‘It’ Factor
No two homebuyers are alike. They will have different budgets and must-haves. However, marketers can leverage a home’s uniqueness by determining a property’s ‘it’ factor. They can highlight this feature, which will appeal to a wide range of potential buyers. Is a home’s layout particularly appealing to those with mobility issues? Are there large guest rooms, updated bathrooms, and a kitchen packed with the latest bells and whistles?
Creative marketers will take a unique attribute and emphasize it to interested homebuyers. Selling a home quickly isn’t as challenging once equipped with the right marketing strategies. If you have thought that I need to sell my house fast review these helpful tips to learn about the process. Real estate marketing continues to grow and exact with the evolution of technology. Leverage everything you can when marketing a house and trying to sell it. Ideally, you can sell your home fast and receive a cash offer for it. When working with a company that pays cash for houses, you can usually sell your property as-is. This is the easiest for you, the homeowner, because you don’t have to fix anything up before selling it. Contact our team to sell your house by yourself to a cash buyer.